The logo of the Široki Brijeg Employers' Association is simple and timeless in form. The main inspiration for its creation was the abbreviation derived from the name of the organization - UP. This simple acronym is also the English word meaning rise, which further emphasizes the mission of the association. In addition to the semantic level, the impression of rise and growth is also emphasized on a visual level through four long oblique lines that "lift" the abbreviation to the upper right corner.