The design for Futura Polyclinic’s logo and visual identity embraces a modern, clean aesthetic to reflect the clinic's commitment to advanced, patient-centered healthcare. The logo features a stylized cross, a universal symbol for healthcare, subtly integrated within is a letter f abstract lines that suggest movement and progress, aligning with the "Futura" name. The cross is balanced and conveys stability and trustworthiness, essential qualities in a healthcare provider.

Color choices center around soothing, professional tones, such as sky blue. These colors not only symbolize health, growth, and tranquility but also create a sense of calm and reassurance for patients. Complementary typography in gray add a modern touch and support a sleek, sophisticated look.

The typography is minimalist and sans-serif, chosen to ensure legibility and a contemporary feel. This typographic choice aligns with the logo’s clean lines, creating a cohesive, modern visual language that’s easily recognizable. Visual elements, such as icons and illustrations used in signage and communication materials, adopt the same minimalistic style, reinforcing the clinic’s image of professionalism and reliability.

The overall visual identity embodies Futura Polyclinic’s dedication to innovation in healthcare, with a warm and welcoming touch that makes patients feel at ease.